Covering Sports: Resources and Key Contacts

The go-to source in sports business coverage is the Street & Smith’s SportsBusiness Journal. There is also a print edition, which I highly recommend subscribing to.

Other sources

Others who can provide insight on sports business

  • Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. His office number is 541-346-3262.
  • Dennis Howard, the Philip H. Knight Professor of Business at the University of Oregon. He specializes in stadium economics and signage deals. He can be reached at 541-346-3352 or
  • Dean Bonham, the chief executive officer of Bonham & Associates. He has 25 years of experience in sports marketing. He was based in Denver, but is now in Europe. The best way to reach him is
  • David M. Carter, executive director of the University of Southern California’s Sports Business Institute and professor of sports business at USC’s Marshall School of Business. He can be reached at
  • Randy Vataha, is founder of Game Plan LLC. He’s a sports investment banker and former pro football player. He can be reached at 617-267-1000.
  • Marc Ganis is president and founder of SportsCorp, a Chicago-based sports business consulting firm. He can be reached at 312-649-9200.

Leave a Reply

Your email address will not be published. Required fields are marked *