72 Covering Sports: Resources and Key Contacts

The go-to source in sports business coverage is the Street & Smith’s SportsBusiness Journal. There is also a print edition, which I highly recommend subscribing to.

Other sources

Others who can provide insight on sports business

  • Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. His office number is 541-346-3262.
  • Dennis Howard, the Philip H. Knight Professor of Business at the University of Oregon. He specializes in stadium economics and signage deals. He can be reached at 541-346-3352 or dennish@lcbmail.uoregon.edu.
  • Dean Bonham, the chief executive officer of Bonham & Associates. He has 25 years of experience in sports marketing. He was based in Denver, but is now in Europe. The best way to reach him is bonham.dean@bonhamassociates.com.
  • David M. Carter, executive director of the University of Southern California’s Sports Business Institute and professor of sports business at USC’s Marshall School of Business. He can be reached at david.carter@marshall.usc.edu.
  • Randy Vataha, is founder of Game Plan LLC. He’s a sports investment banker and former pro football player. He can be reached at 617-267-1000.
  • Marc Ganis is president and founder of SportsCorp, a Chicago-based sports business consulting firm. He can be reached at 312-649-9200.


Beat Basics Copyright © 2011 by Donald W. Reynolds National Center for Business Journalism. All Rights Reserved.


Leave a Reply

Your email address will not be published. Required fields are marked *